Top academic and travel industry minds have become trusted advisors to Stash Hotel Rewards. They're excited about the program and we're excited they're willing to lend their guidance.
Dr. Bill Carroll
Dr. Carroll has more than 25 years of travel industry experience at companies such as Hertz and Reed Elsevier's Travel Group. He is currently a senior lecturer at the Cornell School of Hotel Administration, and CEO of Marketing Economics. He works with clients across the travel industry including global distribution systems, hotel service companies, travel intermediaries and a travel research and publishing company.
Mr. Freitag is Vice President of Global Development with Smith Travel Research, Inc. (STR). He is charged with exploring opportunities related to STR's development initiatives. He also authors a recurring column in Lodging magazine, presents lodging performance trends at industry conferences, and is often quoted in trade publications.
Dr. Stowe Shoemaker
Dr. Shoemaker is the Donald Hubbs Distinguished Professor at the Conrad N. Hilton College at the University of Houston. Previously, he was an Associate Professor at the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. Dr. Shoemaker has worked with major international hotel firms on customer loyalty and pricing issues. He has also published a textbook on hospitality marketing with Robert Lewis and Peter Yesawich.
Mr. Starkov is CEO of Hospitality eBusiness Strategies (HeBS) and is a recognized thought-leader in hospitality marketing strategies. Under his leadership, HeBS has pioneered many of the best practices in hotel internet marketing and direct online channel distribution. Since 2001 Max has also served as an adjunct professor at NYU's Tisch Center for Hospitality and Tourism Studies.