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best hotel loyalty program

Loyalty Loved By Travelers & Hoteliers Alike

Stash Hotel Rewards has been ranked as one of the Best Travel Rewards Programs six years in a row. And we've only just begun...

With the Stash Hotel Rewards loyalty program, independent hotels (like you) get the tools to compete against the chains, reduce OTA share and attract new guests.

Stay independent, stay competitive.

 

Join Stash and You'll Get

boutique hotel rewards programs

HIGH-QUALITY
FREQUENT GUESTS

Welcome our points-junkies. And say “welcome back” to your best guests. All while increasing occupancy and driving RevPAR.

hotel loyalty program for independent hotels

MORE GROUPS
& MEETINGS

Close deals and protect your accounts with smart tools and powerful connections. You deserve a level playing field. 

Marketing for Independent Hotels

MARKETING &
BRAND EXPOSURE

Inspired travelers turn to Stash to find best hotels. Target them, entice them, and win their hearts. 

Independent Hotel Network

A POWERFUL
NETWORK

Join a community of fiercely independent hoteliers. Collaborate, commiserate, share and dominate. 

 
 

Tired of Being Bullied?

As an independent hotel, chances are you're getting pushed around by OTAs.
With Stash, you can reduce your dependence on them.
The #1 reason travelers book direct is to earn points. And Stash give you the tools and the guidance to break the OTA habit, without breaking OTA parity.

After enrolling in Stash, 80% of OTA guests subsequently book direct.

“It’s no secret, the more guests I enroll in Stash, the more direct bookings I receive.”
~Greg Nawrocki, Hotel Providence

 

loyalty programs for independent hotels
 

 
why hotels need loyalty programs?

Win More Meetings
& Events

Planners expect points. The chains use them aggressively, so savvy Stash Partners level the playing field by offering points in negotiations.

DOSMs are reporting an average of 70x ROI when they use points.

“Without the ability to compete on a rewards level, we would not have had the opportunity to become the top choice for many of the companies in our area.”
- DOSM, The Hotel at Arundel Preserve

 

 
hotels loyalty programs

Stash Members
Return 50% More Often

A landmark study by the Center for Hospitality Research at Cornell University of 50,000 actual Stash members and actual Stash Partners found that guests return 50% more often after joining.

”Most hoteliers are convinced that loyalty programs are critically important, but we now have that evidence. We observed significant changes in guest behavior that could be directly attributed to Stash.”
-
Clay Voorhees, Professor of Hospitality Marketing

 

 

Hospitality Trends & Best Practices for Independent Hoteliers

 
 

How Do We Pick Our Partners?

The same way our members do. 

LOVED BY TRAVELERS

We only partner with hotels that have serious street-cred. We scour review sites to make sure only the most beloved hotels get into the network. 

INDEPENDENT 

Stash was created to help independent hotels compete with big chains. Small collections are fine. Giant monolithic, multinational hotel conglomerates?  No way. 

ONE-OF-A-KIND

Stash Partner Hotels always have a certain "je ne sais quoi." Which is French for a "one-of-a-kind guest experience.” No bland chains allowed. 


 
 

We Know How Much You Already Have on Your Plate. 

That's why we designed Stash to be so darn easy for Hoteliers & Members.  

 
Dedicated Customer Support

DEDICATED ONGOING SUPPORT 

You'll get an awesome Partner Advocate out of this deal. Someone strategizing with you - no matter what you're up against.  We'll be there, fully loaded with best practices from other great independents. 

Easy Onboarding - Stash Rewards

EASY ONBOARDING

Most hotels are LIVE within 30 days.  We've got real live people guiding you through it. And we'll hold hands through any tricky parts. 

loyalty program in hotels

COMPASSIONATE MEMBER CARE

 Naturally, you don't trust just anyone to tend to your guests. Our domestic customer service team takes hospitality seriously, and gives every member the white-glove treatment.