If it wasn't for our ability to offer Stash points to the planner, this group would have chosen another hotel. It really is that black and white.

Jennifer Robinson
Director of Sales and Marketing
Hotel Boulderado


Hotel Boulderado sits in the heart of the charming and eclectic city of Boulder, CO. The 160 guestrooms celebrate Victoriana with red velvet chairs and settees and floral wallpaper—complemented nicely by views of the Rocky Mountain foothills or downtown Boulder.


In December 2012, sports equipment company HEAD USA, decided to bring their sales reps to their new headquarters in Boulder, CO for a team meeting. For these extreme road-warriors, points were paramount. But for HEAD USA, they also wanted to treat their travelers to a proper "Boulder" experience.


Hotel Boulderado stole the sale from the nearby Courtyard Marriott by awarding the travel planner points and wooing HEAD USA with historic charm and lively luxury.


After being offered $700 worth of points, Head USA booked 149 room nights, resulting in $25,000 in room revenue for a 35X ROI. After a successful meeting, HEAD USA vowed to return for future meetings.

The impact

Cost of points
Room & banquet revenue

Coastal Hotels neutralizes the chain competition

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The Buccaneer wins a big contract with help from the Stash network

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The Bristol Hotel woos planners with points

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