Stash was a determining factor, since those guests are frequent travelers. Stash helped, no question.
Hotel Murano is a boutique hotel with a world-class art collection, perfectly situated in the busy port city of Tacoma.
Hotel Murano and their HMC, Provenance Hotels, were initially drawn to Stash to attract more leisure and unmanaged business travelers. They were cautious about making their already discounted corporate rates eligible to earn Stash points.
As a test, the sales team at Hotel Murano made a handful of their corporate rates eligible to earn Stash points. They tracked production during a 6-month test period.
The impact was huge and immediate. Several accounts doubled, tripled and quadrupled production. This initial success prompted Hotel Murano to make nearly all corporate rates eligible for Stash points.