Stash has provided us with the tool we needed to compete against the chains to gain back the attention of the frequent business traveler.

Joseph Lincoln
Business Transient Sales Manager
Hotel Providence

Hotel

Located in the arts and entertainment district in downtown Providence, RI, Hotel Providence is an 80-room luxury boutique hotel that radiates New England charm, sophistication and historic character.

Background

Although the hotel provides business travelers with an ideal location in the heart of the city, they were experiencing a steady decline in their share of corporate transient business due to the addition of 500+ branded rooms to the market and the established rewards programs offered by the chains.

Solution

The sales team quickly realized they needed to aggressively leverage Stash to win back their share of the corporate transient market and capture new accounts. To do that, they promoted the program through a variety of channels including:

  • A client party to introduce Stash to guests and to enroll new members
  • A 6-month GDS campaign to increase awareness
  • A dedicated email to every transient account introducing and explaining the program
  • Aggressive local sales call campaigns to raise awareness of Stash with key bookers
  • Visits to corporate travel offices to discuss and showcase Stash

Impact

Since 2012, Hotel Providence has increased corporate transient revenue by 30% year-over-year through the efforts of their dedicated sales team.

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