Stash has provided us with the tool we needed to compete against the chains to gain back the attention of the frequent business traveler.
Located in the arts and entertainment district in downtown Providence, RI, Hotel Providence is an 80-room luxury boutique hotel that radiates New England charm, sophistication and historic character.
Although the hotel provides business travelers with an ideal location in the heart of the city, they were experiencing a steady decline in their share of corporate transient business due to the addition of 500+ branded rooms to the market and the established rewards programs offered by the chains.
The sales team quickly realized they needed to aggressively leverage Stash to win back their share of the corporate transient market and capture new accounts. To do that, they promoted the program through a variety of channels including:
Since 2012, Hotel Providence has increased corporate transient revenue by 30% year-over-year through the efforts of their dedicated sales team.