What I love about Stash is the affiliation we have with other properties. Running cross-promos allows us to strengthen our partnerships and use them to everyone’s advantage.
The Lenox Hotel is an iconic, 214-room, 4-star property located in Boston’s Back Bay neighborhood. With over 100 years of character and history, The Lenox is a foundation in Boston.
The Strand Hotel is located in the heart of the Fashion District in mid-town Manhattan. The property features 176 rooms and a one-of-a-kind rooftop lounge with an incredible view of the Empire State Building.
While the cities themselves have a long and storied rivalry, the folks at The Lenox and The Strand aren’t fazed by the hype and have become fast friends. Case in point - during the Stash Summit in New Orleans, managers from the two hotels discussed how they could work together. They wanted to figure out a creative way to use Stash to drive bookings during a slower time, while also growing awareness of the properties and the Stash program. Deciding on the Boston/New York rivalry and baseball season as the backdrop, they quickly crafted a unique promotion plan.
The Lenox and The Strand ran the same Stash deal during the designated time period (June-August), promoting it to travelers via email blasts, the Stash deals page, and social media. All marketing messaging maintained the baseball rivalry theme.
More than 1,000 people clicked through from email and social media to learn more about the promotion and the two properties.
As a direct result of bookings made with the promotional code, the hotels collectively generated $20,200 in room revenue. Additionally, individuals who booked at either property within 10 days of receiving the email accounted for just over $100,000 in room revenue.
Learn how The Strand and The Lenox collaborated to develop this cross-promotion—straight from the source.