Hotel

12 one-of-a-kind, independent Stash partner hotels located in New York City.  

Background

Hoteliers in all shapes, sizes, and locations share the common challenge of how to attract new guests to their properties. Some turn to deeply discounted promotions, others advertise, and many pay hefty commissions to online travel agencies. These tactics often come at a high cost. 

Solution

Independent hoteliers are discovering a more effective way to gain new guests: the Stash network. Stash partners enroll guests at their hotels, and then those guests discover and stay at other Stash partner hotels as a result of being Stash members. These network-referred guests create a substantial ROI for Stash partners.

Impact

168 Stash partner hotels across the U.S. enrolled 988 new guests who then stayed at 12 Stash partner hotels in New York City. These new guests accounted for 3,922 incremental room nights and more than $1.1 million in incremental revenue.

In addition, 2,854 Stash-enrolled guests (new members who sign up via the Stash website prior to staying at a Stash partner hotel) generated an additional 21,248 room nights and more than $5.9MM in revenue for these same 12 NYC properties.

The total new guest revenue for NYC Stash partners was $7,067,400.

The impact

3,842
New guests enrolled by other Stash partners and on the Stash site
25,170
Incremental room nights
$7,067,400
Total new guest revenue

New guests deliver more than $1.3 million in revenue to Southern California Stash partners

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Monterey Plaza Hotel & Spa uncovers a new guest channel

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Stash drives $2.4 million in new guest revenue to Northern California hoteliers

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