22 one-of-a-kind, independent Stash partner hotels located throughout Northern California, from a historic mill inn along the Napa River Walk to a European-style luxury hotel hugging Monterey Bay.


Hoteliers in all shapes, sizes, and locations share the common challenge of how to attract new guests to their properties. Some turn to deeply discounted promotions, others advertise, and many pay hefty commissions to online travel agencies. These tactics often come at a high cost.


Independent hoteliers are discovering a more effective way to gain new guests: the Stash network. Each month, fellow Stash partner hotels enroll thousands of guests into the Stash program. Stash helps these new guests discover other partner hotels in different locations through its website and marketing initiatives. These network-referred guests create a substantial ROI for Stash partners.


More than 3,200 new guests enrolled by Stash and other partner hotels across the U.S. have stayed at 22 Stash partner hotels in Northern California. These new guests accounted for 13,821 incremental room nights and more than $2.4 million in incremental room revenue.

The impact

New guests enrolled by other Stash partners and on the Stash site
Incremental room nights
Total new guest room revenue for 22 NoCal hotels

Monterey Plaza Hotel & Spa uncovers a new guest channel

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The Strand Hotel tackles rate eligibility to attract corporate travelers

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New guests deliver over $7,000,000 in revenue to NYC Stash partners

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