Not only do Stash points win new business, but they also help us develop loyal clients and repeat business for the Bristol.

Jennifer Langham
Senior VP, Sales & Marketing
Greystone Hotels

Hotel

An intimate hotel with 102 guestrooms and 5,615 square feet of meeting space, The Bristol Hotel is located in the heart of San Diego, CA. – an ideal property for both business and leisure travelers.

Background

While The Bristol Hotel features some of San Diego’s most unique meeting venues, securing new group and meeting business without offering points was proving to be a challenging feat.

Solution

To entice meeting and event planners to offer their travelers a boutique hotel experience, The Bristol Hotel armed their employees with Stash points. Sales managers were empowered to award 5,000-10,000 points during negotiations with meeting planners to win new events and create partnerships for repeat group business.

Impact

In less than 3 months, The Bristol Hotel sales team won 6 new accounts, creating $49,208 in total revenue at a point cost of only $609 for a return on investment of nearly 8,000%.

The impact

$609
Cost of points
$49,208
Room & banquet revenue
81X
ROI

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