Stash points allow us to secure wedding business and give brides an extended wedding gift for a special occasion down the road, like an anniversary.
The Shores Resort & Spa is a 212-room, 4-star, oceanfront hotel in Daytona Beach Shores, FL.
The beach at Daytona is an idyllic location for weddings and events, and thus, the competition for these groups is fierce.
The director of sales developed a structured incentive, offering Stash points to brides and wedding planners based on total event spend at the hotel.
Two wedding groups were booked within weeks of implementing the incentive, resulting in $33,000 in incremental room and event revenue. The cost to The Shores to win both of these deals was $156.