Stash points allow us to secure wedding business and give brides an extended wedding gift for a special occasion down the road, like an anniversary.

Jason Kern
Director of Sales
The Shores Resort & Spa

Hotel

The Shores Resort & Spa is a 212-room, 4-star, oceanfront hotel in Daytona Beach Shores, FL.

Background

The beach at Daytona is an idyllic location for weddings and events, and thus, the competition for these groups is fierce.

Solution

The director of sales developed a structured incentive, offering Stash points to brides and wedding planners based on total event spend at the hotel.

Impact

Two wedding groups were booked within weeks of implementing the incentive, resulting in $33,000 in incremental room and event revenue. The cost to The Shores to win both of these deals was $156.

The impact

$156
Cost of points
$33,000
Room & banquet revenue
212x
ROI

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