After seeing the substantial lift in business by offering points to corporate accounts, there is no doubt in my mind of the added value that Stash brings to our hotel.
The Strand Hotel features 177 guest rooms and suites, state-of-the-art meeting and event space and a one-of-a-kind rooftop lounge. Located in the epicenter of Manhattan, The Strand is perfectly suited for business travelers, groups and leisure guests.
Surrounded by chain properties, The Strand realized that they were losing corporate business to the competition because they were not offering Stash points to accounts with pre-negotiated rates. By not immediately recognizing the value of rewarding these accounts, The Strand was missing out on a huge share of this market.
Realizing that points were the only way to build guest loyalty and increase their share of the corporate market, The Strand took action to make key accounts eligible. The sales team sent a dedicated email to each of the travel planners at these newly eligible accounts informing them of the Stash program and encouraging them to enroll and spread the word. They also made it easy to enroll eligible travelers at the front desk by adding a global alert in Opera.
Within nine months of increasing rate eligibility for pre-negotiated accounts, The Strand saw a substantial increase in their corporate business segment. The chart highlights an average 314% increase in production with three of the accounts over the previous year.