How can an independent hotel compete when surrounded by chains?

While independent hotels may offer a more distinct and memorable guest experience, they often lack a meaningful loyalty program. And no loyalty program means fewer frequent travelers—the 10% of travelers who represent nearly 50% of all room-night demand.

Stash Hotel Rewards Overview

See how Stash can help your independent hotel. (4:16)

Level the playing field with Stash Hotel Rewards

Our rewards program helps great independent hotels fill more rooms, win more groups and meetings, and recognize loyal guests. Stash provides a chain-like rewards program, just without the chain.

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Reward your best guests

Retain your most loyal customers by rewarding them with valuable points.

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Attract frequent travelers

Frequent travelers choose hotels with rewards programs at a rate of 4:1.

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Increase repeat visits

Loyalty program members are twice as likely to return to a hotel.

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Win groups and meetings

Points help win new business and protect long-term accounts.

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Low cost

Chain-like rewards at a fraction of the cost of joining a chain.

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Measurable ROI

Pays for itself in new guests, repeat stays, and more.

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Control Redemption Rates

Hotels set the rates and get paid in full with every booking.

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Stay independent

A chain-like program without the rigid chain standards.