Stash Those Rewards: Independent Hotels Unite to Offer Loyalty Points
Meetings and Conventions,
June 9, 2011
Not that long ago, Jeff Low was a road warrior for Expedia spending way too many nights a month in Manhattan, most of them at the 210-room Affinia 50, an independent boutique property in Midtown that he had come to enjoy. So much time, in fact, he realized he was missing out on earning serious loyalty points. Only thing is, the hotel didn't have a loyalty program. "It really got me thinking that there is something here to be developed. The idea just took hold from there," says Low.
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