The Charmant Hotel

Formerly home to a candy factory, this reimagined hotel is retro and modern all at once.

The Charmant Hotel has a deep connection to the history of La Crosse, Wisconsin. The hotel sits on the site of the very first building in La Crosse, a log cabin built by fur trader Nathan Myrick, the founder of La Crosse. While that cabin no longer stands, the current building has called this space home since 1898—with no signs of fading away. Visit this pillar of La Crosse history for an unrivaled hotel experience.

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The only boutique hotel in downtown La Crosse.

What it's like

The Charmant Hotel displays its history proudly in as many ways as it can. This renovated building was once home to a candy factory, which produced a premium line of chocolates called Charmant. With preservation in mind, some of the original wood flooring, beams, and exposed brick are at the forefront. And when you visit, pay close attention—some say you can still smell the sweet scent of candy.

Independent spirit

Savor the 'suite' life.

Small touches

Each of the eight room types offers a flat-screen HDTV, Euro-top mattress, double vanity, rainfall shower, hairdryer, C.O. Bigelow bath products, iron and ironing board, desk, and complimentary WiFi. And since no two stays are the same, some rooms also offer additional amenities like bathtubs, sleeper sofas, extra sitting areas, and private balconies with views of the Mississippi River. No matter which room you stay in, you'll be greeted by a special treat from Indulgence Chocolatiers.

Eat and drink

From delicious breakfasts to late-night indulgences, this boutique hotel offers an incredible variety of dining options onsite seven days a week. Start with a caffeine fix at The Parlour's coffee bar. Fuel your day with a visit to The Restaurant to savor French-inspired dishes for breakfast—and maybe again for lunch and dinner. For a sampling of the best local brews and cocktails, drop by The Lobby Bar & Lounge. And during the warm season, ascend to the Rooftop Terrace for a handcrafted cocktail and wood-fired pizza paired with a breathtaking view of the city. Finally, give in to temptation at The Sweets Bar, where handmade chocolates from Indulgence Chocolatiers are available for purchase 24 hours a day. When you stay with The Charmant, one thing is certain—you won't go hungry!

And more

The Charmant Hotel is very serious about championing everything the region has to offer by sourcing food ingredients from regional farmers and other local vendors. The Charmant Hotel also works closely with local breweries and distilleries to stock their bars. And it doesn't end there. They also have relationships with many local businesses and attractions to provide you with unforgettable experiences of La Crosse and the Mississippi River. The Charmant Hotel also loves hosting canine guests! Any number of dogs of any size are welcome to stay (fees apply).

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Rooms & Rates

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Centrally located in Downtown La Crosse and within walking distance of countless local attractions as well as restaurants, bars, and breweries.

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Guest Services

  • 24-hour front desk
  • Business center
  • Complimentary WiFi
  • Complimentary house car service (daily from 7:00 am to 10:00 pm, prior arrangements are required so please call hotel directly to schedule)
  • Valet parking ($15 per night)
  • Street parking available near hotel (fees may apply)
  • Dog-friendly accommodations available (please contact hotel directly to book, $75 per stay)

Eat & Drink

  • The Parlour (specialty coffee service and pastries; daily from 6:00 am to 2:00 pm)
  • The Restaurant (breakfast, lunch, dinner, and dessert services; days and hours of operation vary based on service)
  • Lobby Bar & Lounge (beer, wine, cocktails, and modified The Restaurant menu; weekdays from 10:00 am to 11:00 pm, weekends from 9:00 am to 11:00 pm) 
  • Rooftop Terrace (beer, wine, cocktails, and wood-fired pizza; days and hours of operation vary based on season)
  • Sweets Bar (handmade chocolates from Indulgence Chocolatiers available for purchase)

Fitness & Recreation 

  • 24-hour onsite fitness center
  • Offsite fitness options available 
  • Offsite local spa and salon services available 

In-room amenities

  • Euro-top mattresses
  • Private bathroom with double vanity
  • Rainfall shower with attached handheld showerhead
  • C.O. Bigelow bath products
  • Hairdryer
  • Desk
  • Iron and ironing board
  • In-room safe
  • Flat-screen HDTV

Cancellation policy

Reservations must be canceled at least 48 hours prior to arrival to avoid a penalty charge of one night's room and tax. Note: The Charmant Hotel will charge an early departure fee of $75 for any reservation that departs earlier than the original departure date unless a 48-hour notice is provided.
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Meetings + Events

Hosting a meeting or event in La Crosse? The Charmant Hotel is the ideal location for corporate gatherings, sit-down meals, and standing receptions due to its welcoming atmosphere, premium amenities, and personalized service. To learn more, click here.


Room Square Feet Ceiling Height (ft) Rounds Crescent Rounds Hollow Rectangle U-Shaped Plus U-Shaped Boardroom Fishbone Classroom Theater Reception
The Serenada 595 9 32 25 22 30 20 22 24 18 40 40
The Royal Crown 300 9 -- -- -- -- -- 12 -- -- -- --
Prefunction 500 9 -- -- -- -- -- -- -- -- -- --
The Restaurant 1,270 12 65 -- -- -- -- -- -- -- -- --
Private Dining Room 175 12 -- -- -- -- -- 12 -- -- -- --
The Parlour 624 11.25 24 15 16 26 12 16 12 12 30 30
Rooftop Terrace 975 -- -- -- -- -- -- -- -- -- -- 50

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